If you are a business owner, then you know that success doesn’t come along without an awesome website. An alluring and usable website can take a humdrum business and turn it into a powerhouse (which is the reason someone starts a business in the first place, right?).
However, in the world of online business, the opposite effect can happen. If your website is not easy to use, if it’s too hard to parse the information, and if it just looks old, it will get lost in the internet abyss.
“If your business is not on the internet, then your business will be out of business” – Bill Gates
Let’s take a look at 8 essential ways to build a successful website for your business:
1- If it’s important, it should be obvious
Think about a time when you were interested in trying a delicious meal at a new restaurant, but while perusing their website you found their homepage to be void of any information about their hours of business, how to make a reservation, or even their phone number. This usually ends in finding another place to spend your money.
Make it easy for users to find important information. Always view your site from the customer’s perspective, avoid unnecessary clutter, and stay away from needless navigation.
2- Colors and conversion
The Von Restorff effect can be argued when it comes to the conversion rate of a website, but when you use colors that “stick out like a sore thumb” they are easily remembered. Having a bold color when it comes to the “buy now” or “get started here” portion of your website leaves a lasting impression on your consumers.
3- Give your customers closure
Humans require closure. We crave that feeling of a finale. Whether it is knowing exactly what went wrong in a relationship or if it is how we know that a purchase online was completed. Steer clear of ambiguous or impersonal endings, such as “your order has expired.” Stick with a bold “thank you for your order” ending.
4- The power of a headline
This one should be a no brainer, but is often overlooked. The effectiveness of a great headline can be even more powerful than a perfect image. Headlines on your homepage that are bold and concise will attract eyeballs and let your users know exactly what your page is about.
When you let your customers know what you are offering up-front you save everyone time by letting them know if your product fits their needs.
However, the first headline that any of your potential customers will see is your domain name. Choose wisely and keep it simple. You want your customers to be able to find your site easily and quickly.
5- Use your white space
The contrast of white space on a page is important for reading comprehension. This should be applied to any page on your site that is text heavy, such as blog posts and product description. Customers will consume your content more easily with well-spaced typography. Stay away from tiny fonts (no one wants to squint while they digest your persuasive copy).
6- The importance of social proof
Your prospective buyers want to know that they can trust you. The best way to prove that you can be trusted is through the power of testimonials and reviews. Placing a legit testimonial next to your “buy now” button is a powerful way to persuade your customers where it matters most.
7- Fast site loading
There is not a person on this planet that loves to watch a site load with the speed of old-school dial up. The impact that speed has on your customer’s’ experience and your sales can be extremely drastic.
By including only essential on-page elements, and by using premium hosting, you can guarantee that your page loads aren’t standing in the way of your earning potential.
8- Always say “thank you”
Kindness and gratitude will take you to the moon and back when it comes to business. Customers will spend more with a company when they have a history of positive experiences. When you thank your customers for their purchases, do so specifically to cater to each and every customer. Being sincere to your customers who have made purchases on your site will show them that you care and keep them coming back for more.