Building a Brand on a Strange Domain Name

It’s common knowledge that in today’s world of the internet and increasingly prevalent technology, you need to have a strong website to brand yourself and sell your product. Without a good website, you are likely to fail in the long run. Today’s customer base wants to shop and research online, and if you can’t provide that to them, they will probably look elsewhere to fill their needs.

So, how exactly do you go about branding yourself on the web? Having a website is part of that, but having a good domain is also part of the process. Your domain name is how customers can find you on the web. It’s the name they enter into the URL search bar on their web browser. It’s also the name by which they will remember your website.

strange domain name

We’ve discussed why your brand and your domain should be the same before, but now we’re going to look at it from a different angle. We’re going to look at what happens when you try to create a brand and choosing a domain on a creative name that may not have any real-world meaning.

Getting Creative with Domain Names

Now that the internet is so popular, it has become almost impossible to find an exact match for your brand name. Everyone wants the domain name to match their company name, but sometimes that isn’t possible. If you can’t find the exact name to match your potential brand, you’ll need to get creative with the domain name you purchase.

Some of these more creative domain names are very strange indeed, and seemingly don’t have anything to do with the industry. It’s possible to build a brand from a strange name. Take Hulu, for example. The word “hulu” doesn’t seem to have anything to do with streaming videos online, yet it’s a household name now. Building a brand on a strange domain name is entirely possible, but let’s take a look at some of the pros and cons of doing so.

Pros

  • It’s fun. Building your brand on a strange domain name is fun to do. Letting your creativity flow freely can be liberating, and it can create a strong sense of company culture for you and your employees.
  • It’s accepted. Now, more than ever, customers are looking to support fun-loving and creative companies. By having a quirky domain name, you can show you customers that you’re part of that creative cultural movement.
  • It opens up more doors. When you’re not restricted by “normal” domain names, you have many more choices. With domain names out of the norm, you have a great opportunity to find something truly unique to your company.
  • It’s easier to get trademarked. If you choose a truly unique domain name, it will be much easier to get any associated trademarks and copyright for your brand, mostly because no one else will have the name.

Cons

  • It needs extra branding. Choosing the actual domain name may not involve a lot of work, but branding it does. In fact, branding for an off-kilter domain name will take a lot more work. You must be willing to spend the extra time and money to brand well.
  • It needs more promotion. Your name needs to be promoted much more than a “normal” domain name, especially if you want people to understand why you chose that name for your company.
  • It has some SEO disadvantages. SEO is essential for getting your website found by potential customers. While less important than other components, your domain name still has some influence on SEO rankings with search engines like Google and Bing.

Premium Domain Names Are Still on Top

Strange, unique domain names sound fun in theory, but remember that premium domain names still reign supreme. A premium domain name is one that has an immediate online presence and matches the industry. With a premium domain name, you don’t have to worry about building up your brand as much, or promoting the name to increase awareness. The name speaks for itself, and customers will be able to understand it at first glance.

If you’re worried about choosing a unique domain name, consider purchasing a premium domain name to avoid all of the intricacies of finding a lesser known domain name.

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