In this day and age of digital content and the internet, it has become more important than ever to take your marketing efforts online. More and more customers are relying solely on the internet for shopping, research, and connections, which means you should also learn to rely on the internet to connect with those customers. Businesses that are online-savvy find more success than those that aren’t, so now is the time to act.
However, the internet can be overwhelming at times, especially if you’re not 100% sure on how to take your marketing strategy online. One of the best places you can start is with a blog. Business blogging is one of the most crucial components of marketing your business and product online.
But wait, we hear you say. Isn’t blogging only for young, 20-somethings who want to document everything that happens in their lives? While blogging certainly is a great platform for that kind of content, most businesses are already using blogs to promote their company. And given the nature of modern search engines and the expectations of internet-savvy customers, it is working really well. Let’s take a deeper look at how blogging can help you.
So, why is blogging so important for your business? You might have heard about search engine optimization—SEO, for short—and how those optimization processes can help you rank better in the search engines. To simplify a complicated topic, SEO, when it’s done right, will give search engines like Google and Bing a reason to place your content higher in search results than content that doesn’t follow best practices online. This means great exposure for you. Blogging the right way is an important part of SEO.
Why? Because good, relevant, and useful content that is regularly updated is important to search engines and customers. It shows that you are actively participating in the conversation and that you are providing answers to important questions about your business and industry.
This constant flow of new content also provides new things to share around the internet. It gives people something to link to, it gives you a chance to connect a blog reader to other parts of your website, and it’s a chance to show off some of your character.
Customers are always looking to connect with something for which they are passionate. Sometimes, a customer will come to a site and find that there is no meaningful content other than product descriptions and About Us pages. Unfortunately, those customers often go to other sites to make their purchases. However, a blog gives you a way to connect with your customers, both current and potential, by showing the passion you have for your industry. This also builds your customers’ trust in you and shows off your expertise.
How to Blog
Now that you know about the benefits of blogging, you’re probably chomping at the bit to get going on creating one for your company. That’s good. That kind of enthusiasm will take you a long way. However, you need to know how to blog properly to achieve the benefits we discussed above. So, where do you start?
One of the most important ways to blog correctly is through creating meaningful, unique content. If you’re constantly rewriting the same information with different words, you’re going to get penalized by search engines, and your rankings will fall. Find ways to create unique content so your customers always have something new to read when they come to your blog.
Creating unique content is important, but you also need to publish that content on a regular basis. Don’t write a post and then wait three months to write another post. Some companies publish multiple blog posts a day. That may not be completely within your capabilities in the beginning, but try to publish a new blog post once a week. Creating a content calendar is a great way to remind yourself to do so.
After creating your posts, make them shareable! Customers want to share new discoveries with their friends, which increases traffic to your blog, and, ultimately, to your product. Add social media sharing buttons to your blog so your customers can post it to their favorite social media sites.
Treat Your Site Well
Your blog and your website are just like your company. They need to be tended to regularly so that they grow and flourish. If you neglect your blog, it won’t be successful and chances are that you will never want to blog again. This is a mistake you don’t want to make because it can crush your online presence.
Take some time before you start your blog to think up of some meaningful topics you believe will help your readers better understand your industry or product. The sky is the limit when it comes to blogging for your business, and the sooner you get started, the quicker you can increase your exposure to new clients.