Each and every one of us has spent time looking through page after page of internet content. We know what grabs our attention, but we also know that there are blog posts out there that get lost in the internet black hole. As a business owner how do you avoid this?
While people are surrounded by the constant barrage of information that technology provides, how does one create the perfect blog post? One that your target audience just can’t possible avoid reading, and, more importantly, learn from, and, even more importantly, lead to the obvious end goal: sales.
Here are some blogging facts and guidelines to help you understand how to write content that will reach your targeted masses:
Basic Blogging Facts
When it comes to blogging for the benefit of your business there are three main categories that it could fall into, and they often happen simultaneously: 1) to engage with potential clients or customers, 2) to gain higher SEO stats, and 3) as a tool that will drive traffic to your site.
For the creative writer out there who loves to spin a yarn, these facts can often take the fun out of the craft, but that is just the way it goes when blogging for business. Writing for the fun of it allows you to be fancy free with your words, but writing for the purpose of targeting a specific audience for your business takes a whole lot more discipline.
In order to boost traffic to your site, your content should be thought provoking and provide answers. Potential customers or clients need relevant information that allows them to learn about your industry or business.
Schedule Your Content
Have a set schedule, blogging at least once a week. This helps keep your blog up to date and lets your target audience know when to expect their sought-after information. Create a content calendar so you know what’s coming up well in advance. It can be difficult to consistently produce new and unique blog posts, but with a little planning, you can keep generating content that provides real value.
Keep Your Topics Relevant
Nobody wants to stumble upon a website that specializes in classic motorcycles and find a blog about how to cook the perfect lemon cupcakes. You may be interested in those cupcakes yourself, but business is business, and if your business is motorcycles you want to keep it in that same ballpark.
For example, those who are visiting a website about motorcycles may also be interested in vintage cars or a local car show. Or maybe some tips on upkeep or travelling. Keeping your topics within the wheelhouse of your business will keep your targeted audience coming back for more.
A Good Title = The Face of Your Blog Post
There is a very good reason why many businesses hire those extra-attractive people of the world to run the front office or desk of their business. They are the first thing (person) that customers see when entering an office and, as humans, we tend to be quick with judgement (no need to deny it, a fact is a fact). So why should it be any different for your blog posts? A shiny and eye catching title can make or break your blog post.
Great examples start with “How to…” and “What You Didn’t Know About…” These intrigue your readers and draw them in for more.
Once you have created your master-of-all blog post, it’s time to edit. Besides the usual corrections involving grammar and syntax, you’ll need to look at your content’s dynamic. This means breaking up any extremely long blocks of text, including images in your post, and basically cutting any of the fat, so that your blog just includes the meat. Once that meat looks terrific, your audience will want to sink their teeth into it.
If you follow these simple guidelines, you’ll be blogging like a champ in no time. You’ll see that having the right content on your site will draw the right audience and bring in more potential customers and clients.