In today’s world, conducting business and marketing online is one of the most important things you can do as a business owner. Millions and millions of people are on the web at any given moment throughout the day. That’s a lot of potential clients out there ready to read your marketing material or visit your site.
A premium domain is a critical component of a strong presence on the web, but that means it’s important to understand what separates a great domain from a common (and less effective) one. It’s not enough to just have a domain. You have to know how to use it effectively. Let’s take a look at the five things every business owner should know about domains.
1. What is a domain?
If you don’t have any knowledge about web hosting or running a website, it’s important that you have at least a basic understand of what a domain is and how it works. Simply put, a domain is where your website resides within on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS).
Domain names can be divided up into top-level domains (TLDs) and a wide range of second and third level domains. The TLDs are the most common, and include the standard .coms, .orgs, .nets, and all of the country code domains. The lower tiers are usually only used for local area networks and other similar applications.
Web surfers find your website by entering the domain name into the search bar on their web browser instead of trying to remember and use the long numerical strings that those names represent. Once a person types in a domain name into the URL bar, they get redirected to your website.
2. The domain name you choose is crucial.
Since clients potential customers will use your domain name to go directly to your website, and since this is what they will see in the search engine results, choosing the right domain name is extremely important and requires some deliberation.
Ideally, you want to choose a domain name that is the same as your business name, but that is sometimes impossible (if your company name is comparatively generic). In that case, the name you choose should be marketable, consistent with your brand, and easy to type and remember. The easier you make it for clients to use your domain name, the easier it will be for them to come back to your site.
3. The domain registrar you choose is also important.
If you purchase a domain name from a registrar, you need to know a lot about them. One of the first things you should look for is whether or not the registrar is ICANN accredited. ICANN stands for the Internet Corporation for Assigned Names and Numbers. A domain registrar that is ICANN accredited guarantees that you will not lose your domain because of the registrar’s mistakes, and that you will be treated with respect.
When you purchase your domain from another source (like us), you just need to make sure you understand how the transfer process works. (We make it really easy.)
4. Never let your domain expire.
When you purchase a domain, understand that it comes with a subscription that you have to renew. If you don’t renew, your domain name can be lost. Someone else can then purchase your domain name. This means they could potentially damage your brand or hold the domain hostage until you purchase it back from them.
5. Always make sure your registered information is correct.
To ensure your domain doesn’t expire, you will definitely want to make sure the information the domain registrar has on file is always correct and up to date. Employees come and go, but if one is registered as the contact on your account and leaves the company, you may never receive notice of important changes to your service or expiration date.
The online business environment is in a constant state of change. New features and products emerge every day, and if you don’t know what is going on, it can negatively affect your domain. Try your best to stay updated on all of the domain trends and rules so you can avoid running into issues down the road.